I’m a seasoned brand strategist with over 10 years of experience living in western Pennsylvania. My capabilities excel at managing both general and targeted advertising campaigns designed to increase brand awareness. Through various experiences, my strengths lie in creating consistent, powerful messages through proper creative direction. All driven by market research and a deep analysis of the target audience.
Most of my experience lies in the educational sector; however, I have managed brands across a multitude of industries. My award-winning work can be heavily seen in the Johnstown area of Pennsylvania.
When not crafting my next strategy, I enjoy traveling and spending time with my wife, Sadida, and son, Donovan. Every chance I get, I spend it outdoors either going for a run or just taking a stroll through town with my family.
Give me a brand problem, and I can find the solution. I’ve built campaigns and strategies for brands spanning 10+ years. No matter the issue size, there is a plan that can be developed.
I have strong project management skills. I can manage everything from simple web projects to complex season-long athletic campaigns. I am capable of handling projects on many different platforms, simultaneously.
I have a strong background in graphic and web design. I’ve built a number of websites on various platforms (i.e. WordPress, Joomla, HTML). And, I can build for print. I’ve had my hand in many things, from postcards to viewbooks.
Writing is my passion. I’ve spent most of my life writing. I’ve written over 100 press releases and articles, and I’ve my hand in writing almost 100% of the copy for a college website.
Visiting Countries Is A Passion
Biking & Soccer Are Hobbies
5,000+ Cups Of Coffee
14 Awards Won
Nov. 2007 – Current
Director of Marketing & Communications
Pennsylvania Highlands Community College
Create and increase brand awareness through the development and implementation of marketing plans for all facilities and athletic programs.
Provide creative direction for all branding efforts (i.e. publications, ads, website, and social media). This includes the design and production of all recruitment pieces.
Oversee the College’s online presence (including social media, the website, and the online College Catalog).
Develop and maintain positive media relationships. This includes writing and distributing all media releases.
Manage a six-figure marketing budget that includes five physical locations, one online campus, and all athletic programs.
Oversee all additional aspects of the Marketing & Communications Department.
June 2007 – Aug. 2010
Creative Director & Owner
Assist small businesses with limited budgets by creating stronger brand awareness, formulating marketing strategies, and implementing advertising campaigns.
Provide businesses with creative direction and complete design of various marketing pieces, including ad and web design.
June 2006 – May 2007
Develop and manage relationships with businesses throughout Somerset County, PA. This included generating revenue through ad sales.
Provide creative direction for clients by helping them understand their target audience(s).
M.S. Integrated Marketing Communications
West Virginia University
Designed to meet the needs of a dynamic industry. I gained practical and experiential knowledge of every aspect of integrated marketing communications, from advertising to social media to public relations to creative strategy and beyond.
B.S. Journalism, Advertising
West Virginia University
Provided a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns.
Journalism / Copywriting
Adobe Creative Suite
rweible [at] gmail.com
Available To Have A Talk