My Work History

These experiences have shaped me.

Nov. 2007
Present

Director of Marketing & Communications

Pennsylvania Highlands Community College

Creates and increases brand awareness through the development and implementation of marketing plans for all facilities and athletic programs.

Provides creative direction for all branding efforts (i.e. publications, ads, website, and social media). This includes the design and production of all recruitment pieces.

Oversees the College’s online presence (including social media, the website, and the online College Catalog).

Develops and maintains positive media relationships. This includes writing and distributing all media releases.

Manages a six-figure marketing budget that includes five physical locations, one online campus, and all athletic programs.

Oversees all additional aspects of the Marketing & Communications Department.

June 2007
Aug. 2010

Creative Director | Owner

Yble Concepts

Assisted small businesses with limited budgets create stronger brand awareness, formulate marketing strategies, and implement advertising campaigns. Provided businesses with creative direction and complete design of various marketing pieces, including ad and web design.

June 2006
May 2007

Account Executive

Tribune-Democrat

Developed and managed relationships with businesses throughout Somerset County, PA. This included generating revenue through ad sales.

Provided creative direction for clients by helping them understand their target audience(s).

My Educational BAckground

Higher education helped me become the person I am today.

May 2013

Master of Science in Integrated Marketing Communications

West Virginia University

This program was designed to meet the needs of a dynamic industry. I gained practical and experiential knowledge of every aspect of integrated marketing communications, from advertising to social media to public relations to creative strategy and beyond.

May 2006

Bachelor of Science in Journalism, Advertising

West Virginia University

This degree provided me with a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. After graduation, I was prepared for anything, especially in advertising and marketing agencies, in media advertising sales, within a corporate communications office, as a media planner, or as a consultant.