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Hi, my name is

RAYMOND WEIBLE, JR.

i am a brand strategist

about me

I’m a seasoned brand strategist with over 10 years of experience living in western Pennsylvania. My capabilities excel at managing both general and targeted advertising campaigns designed to increase brand awareness. Through various experiences, my strengths lie in creating consistent, powerful messages through proper creative direction. All driven by market research and a deep analysis of the target audience.

Most of my experience lies in the educational sector; however, I have managed brands across a multitude of industries. My award-winning work can be heavily seen in the Johnstown area of Pennsylvania.

When not crafting my next strategy, I enjoy traveling and spending time with my wife, Sadida, and son, Donovan. Every chance I get, I spend it outdoors either going for a run or just taking a stroll through town with my family.

Services

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PROBLEM SOLVER

Give me a brand problem, and I can find the solution. I’ve built campaigns and strategies for brands spanning 10+ years. No matter the issue size, there is a plan that can be developed.

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MANAGEMENT

My project management skills are strong. I can manage everything from simple web projects to complex season-long athletic campaigns or year-long college enrollment campaigns. My capabilities include handling projects on many different platforms, simultaneously.

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DESIGNER

I have a background in graphic and web design. I’ve numerous websites on various platforms (i.e. WordPress, Joomla, HTML). And, I can build for print. I’ve had my hand in many different types of publications, from postcards to viewbooks.

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COPYWRITER

Writing is a passion of mine. I’ve spent most of my life doing it. I’ve written over 100 press releases and articles, and I’ve my hand in writing almost 100% of the copy for a college website.

Work Process

DISCOVER

IDEA

DESIGN

DEVELOP

TEST

LAUNCH

Fun Facts

Visiting Countries Is A Passion

Biking & Soccer Are Hobbies

5,000+ Cups Of Coffee

14 Awards Won

resume

WORK HISTORY

Nov. 2007 – Current

Director of Marketing & Communications

Pennsylvania Highlands Community College

Create and increase brand awareness through the development and implementation of marketing plans for all facilities and athletic programs.

Provide creative direction for all branding efforts (i.e. publications, ads, website, and social media). This includes the design and production of all recruitment pieces.

Oversee the College’s online presence (including social media, the website, and the online College Catalog).

Develop and maintain positive media relationships. This includes writing and distributing all media releases.

Manage a six-figure marketing budget that includes five physical locations, one online campus, and all athletic programs.

Oversee all additional aspects of the Marketing & Communications Department.

June 2007 – Aug. 2010

Creative Director & Owner

Yble Concepts

Assist small businesses with limited budgets by creating stronger brand awareness, formulating marketing strategies, and implementing advertising campaigns.

Provide businesses with creative direction and complete design of various marketing pieces, including ad and web design.

June 2006 – May 2007

Account Executive

Tribune-Democrat

Develop and manage relationships with businesses throughout Somerset County, PA. This included generating revenue through ad sales.

Provide creative direction for clients by helping them understand their target audience(s).

EDUCATION

May 2013

M.S. Integrated Marketing Communications

West Virginia University

Designed to meet the needs of a dynamic industry. I gained practical and experiential knowledge of every aspect of integrated marketing communications, from advertising to social media to public relations to creative strategy and beyond.

2010

B.S. Journalism, Advertising

West Virginia University

Provided a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns.

Strengths

Brand Management
Creative Direction
Journalism / Copywriting
Market Research
Budget Management
Social Media
Graphic Design
Web Design

Technical Skills

Adobe Creative Suite
Sprout Social
Hootsuite
WordPress
QuarkXPress

portfolio

Discover You

a brand video

Flora

a photo series

contact

Let’s Socialize

Reach Me

(814) 525-3039

rweible [at] gmail.com

Available To Have A Talk

based in Blairsville, PA

Drop Me A Line