These experiences have shaped me.
Creates and increases brand awareness through the development and implementation of marketing plans for all facilities and athletic programs.
Provides creative direction for all branding efforts (i.e. publications, ads, website, and social media). This includes the design and production of all recruitment pieces.
Oversees the College’s online presence (including social media, the website, and the online College Catalog).
Develops and maintains positive media relationships. This includes writing and distributing all media releases.
Manages a six-figure marketing budget that includes five physical locations, one online campus, and all athletic programs.
Oversees all additional aspects of the Marketing & Communications Department.
Assisted small businesses with limited budgets create stronger brand awareness, formulate marketing strategies, and implement advertising campaigns. Provided businesses with creative direction and complete design of various marketing pieces, including ad and web design.
Developed and managed relationships with businesses throughout Somerset County, PA. This included generating revenue through ad sales.
Provided creative direction for clients by helping them understand their target audience(s).
Higher education helped me become the person I am today.
This program was designed to meet the needs of a dynamic industry. I gained practical and experiential knowledge of every aspect of integrated marketing communications, from advertising to social media to public relations to creative strategy and beyond.
This degree provided me with a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. After graduation, I was prepared for anything, especially in advertising and marketing agencies, in media advertising sales, within a corporate communications office, as a media planner, or as a consultant.