Raymond Weible, Jr.

Seasoned brand strategist living in western Pennsylvania.

I'm a fast-paced marketing professional with over 10 years of experience, capable of managing both general and targeted advertising campaigns designed to increase brand awareness. My experiences are filed with creating consistent, powerful messages through proper creative direction, all driven by market research and a deep analysis of the target audience.

My largest strength lies in the educational sector; however, I have worked on messaging for a variety of products across a multitude of industries. My work is award-winning, as over the years I have amassed numerous medallions in a variety of marketing areas.

When not crafting my next strategy, I enjoy traveling and spending time with my wife, Sadida, and son, Donovan. Every chance I get, I spend it outdoors on my mountain biking, running, or just taking a stroll through town with my family.

My Strengths

Things I've learned to do well over the years.

Brand Management

Continues to lead and advance a college brand for 10+ years,

Creative Direction

Built a wide array of award-winning advertising campaigns.

Journalism

Written press releases and handled press relations for 10+ years.

Social Media

Manages various social media platforms using multiple management tools,

Graphic Design

Have been designing various types of ads and publications for nearly half my life.

Web Design

Spearheaded four website redesigns using multiple CMS platforms and HTML5.

Market Research

Analyzes and understands each target audience for every new brand campaign.

Budget Managment

Has successfully managed a six-figure budget for 10+ years.

Technical Skills

I've been told I'm quite good at the following.

Adobe Creative Suite

From print to web to video, Adobe is like family.

Sprout Social

Analysis is key to any campaign, and I'm like a ninja creating social media reports.

HootSuite

Scheduling campaigns across various social media platforms with my eyes closed.

Wordpress

I build all my sites in Wordpress. Kids play in sandboxes for fun, I play in Wordpress.

QuarkXpress

The original. I grew up with QuarkXpress and am fiercely loyal.

My Work History

These experiences have shaped me.

Nov. 2007
Present

Director of Marketing & Communications

Pennsylvania Highlands Community College

Creates and increases brand awareness through the development and implementation of marketing plans for all facilities and athletic programs.

Provides creative direction for all branding efforts (i.e. publications, ads, website, and social media). This includes the design and production of all recruitment pieces.

Oversees the College’s online presence (including social media, the website, and the online College Catalog).

Develops and maintains positive media relationships. This includes writing and distributing all media releases.

Manages a six-figure marketing budget that includes five physical locations, one online campus, and all athletic programs.

Oversees all additional aspects of the Marketing & Communications Department.

June 2007
Aug. 2010

Creative Director | Owner

Yble Concepts

Assisted small businesses with limited budgets create stronger brand awareness, formulate marketing strategies, and implement advertising campaigns. Provided businesses with creative direction and complete design of various marketing pieces, including ad and web design.

June 2006
May 2007

Account Executive

Tribune-Democrat

Developed and managed relationships with businesses throughout Somerset County, PA. This included generating revenue through ad sales.

Provided creative direction for clients by helping them understand their target audience(s).

My Educational Background

Higher education helped me become the person I am today.

May 2013

Master of Science in Integrated Marketing Communications

West Virginia University

This program was designed to meet the needs of a dynamic industry. I gained practical and experiential knowledge of every aspect of integrated marketing communications, from advertising to social media to public relations to creative strategy and beyond.

May 2006

Bachelor of Science in Journalism, Advertising

West Virginia University

This degree provided me with a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. After graduation, I was prepared for anything, especially in advertising and marketing agencies, in media advertising sales, within a corporate communications office, as a media planner, or as a consultant.